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MPA Members Can Claim 25% Off BPI Insight Session

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Join the bpi for their Insight Session: Tellin’ Stories: The Art of Building Artist Legacies on Thursday 8th July.
MPA members can claim 25% off the ticket price! Contact Arabella.Hoy@mpagroup.com for your code. Tickets available here.

BPI Insight Session: Tellin’ Stories: The Art of Building & Maintaining Artist Legacies
Building artist legacies has long been at the core of what record labels and their affiliated teams do – from positioning and crafting a narrative around an artist from the first day, to managing archives and assets – and finding audiences that will connect with each artist and their music, often long after they are no longer active or with us.

The art of managing these legacies has evolved over the years – and with the advent of social media, as well as new platforms and tools, this is transforming more rapidly still. This latest BPI Insight Session will explore the many facets of this process, looking at case studies and best practice around a broad spectrum of artists and the music companies that support them.

Due to popular demand, this event will also follow a 10 x 10 format – seeing 10 expert speakers present their findings in 10 minute blocks, in what the BPI hopes will be an enlightening afternoon for anyone who is looking after any aspect of an artist’s career – from establishing a fledgling act’s identity – to managing the legacies of global icons – and everything in between.

Initial confirmed slots and speakers include:

  • Managing Archives – Brad Mindich, CEO of Inveniem
  • Activating Catalogues Ahead of New Releases – Julie Sandrin, Director of Digital Marketing, Sony Music Commercial Group UK
  • Data Insights and Real-time Reactions – Tom Gallacher – Director of Digital & Licensing, Rhino UK/ Warner Music UK
  • All Boxed Up: Cult Artists to Global Icons – Michael Neidus, Global Commercial Manager & Dan Walton, Product Manager, Demon Music Group
  • Estate Management: Building Legacies For Artists Who Have Left Us – Eamonn Forde, Music Ally contributor, author of Leaving the Building: The Lucrative Afterlife of Music Estates (out August 2021)
  • Storytelling & Posthumous Social Media – Alicia Yaffe, Senior Vice President Catalogue Development & Marketing, Warner Music Group

More speakers will be announced in due course.

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