LA Sync Mission 2017 Open for Applications 19th – 23th June

Music companies and individuals looking to participate in the 13th LA Sync Licensing Mission hosted jointly by record labels’ association the BPI, the Music Publishers Association (MPA) and Department for International Trade (DIT) have until 23rd April to submit their applications.

Held at the iconic Capitol Tower in the heart of Hollywood, this popular industry event aimed at supporting the continuing growth of UK music exports will take place from 19th – 23rd June 2017.

The five-day mission is a broad-ranging and dynamic mix of panels, site visits, practical sessions, meetings and keynote speakers, and also includes an exclusive networking Reception at the British Consul General’s residence held in honour of our delegates.

The annual Sync Mission thus enables record label and music publishing executives, songwriters, composers, artists and managers to benefit from a unique insight into the operation of the lucrative sync licensing market in the US. The mission also provides a priceless opportunity to meet with many of the key players and decision makers from the world of advertising working across the TV, film, advertising and games markets in the media capital of the US one of the world’s largest entertainment markets.

Last year, over 40 selected UK music companies and individuals descended on Hollywood to meet with executives responsible for placing music on feature films including the Academy Awards-winning Spotlight as well as The Hateful Eight and Fantastic Four, and TV shows including Girls, The People vs OJ Simpson, NCIS, Stranger Things, and The Man In The High Castle. They also met with executives who commissioned the soundtracks for a host of video games such as Assassins Creed, Forza Horizon 2 and Rainbow 6.

For the second year running a showcase component has also been added to the mission. There is a limited amount of Arts Council England funding available for English-based artists and songwriters and composers: 3 x £5,000 grants for artists to showcase on the Thursday evening; and 8 x £750 grants for artists to attend a song writing camp. See Notes to Editors.

Commenting on the mission, BPI Director of Independent Membership & International, Chris Tams said:
“The music composed for or licensed to film & TV scores, games soundtracks and broadcast ads has become an important element in the global success of British music. Los Angeles – the world’s movie capital is unquestionably the gateway for ‘sync’ – not just to the lucrative US market but increasingly to burgeoning international markets also. It makes the BPI’s joint trade mission with MPA and DIT to LA, now in its thirteenth year, more valuable than ever as an unmissable key learning and networking event for our songwriters and artists, labels and publishers, equipping them with the means and insight to understand not only where the commercial opportunities lie, but, crucially, how best to access them.”

Claire McAuley, General Manager of the Music Publishers Association added:
“With the value of sync revenue and direct licensing received by our members in 2015 standing at approximately £52m, sync is undoubtedly an integral part of the music publishing business. Sync teams continue to grow within our membership and trade missions like the LA Sync Mission provide them with the perfect opportunity to learn about the intricacies of this ever evolving market. Sync licensing involves both the publishing rights and master recording of a track, so teaming up with our friends at the BPI allows our members to expand their networks whilst give each other a helping hand. We are also very grateful for the continued support of DIT, in this, our 13th year.”

Speaking on behalf of Department for International Trade, Music Specialist Phil Patterson, said,
“Over the years we’ve been running this mission it has proved very successful from every aspect, with comments like “It’s like a diploma in Sync” and “just the best week of my life, I’ve learned so much and expect to do a lot of business” through to great movie trailer placements, sync’s into some of the most iconic and globally successful television shows around. We’re very pleased that we can continue to offer this opportunity to help open the door into the very competitive world of Sync for UK companies.”

Delegates interested in attending the mission should complete the application here:

The deadline for applications is 23rd April 2017.


Media: / 020 3741 3808
Trade Mission: 020 3741 3826 / 07989 609246

Media: / 020 7803 1326 & 07801 194 139
Trade Mission: / 020 7803 1300

Trade Mission: / 07831 237981

Notes to Editors:

2017 mission - Funding opportunities
For the second time in its history there is a Showcase element to the mission, and there is a limited amount of funding available for acts to showcase at the 2017 event. As this is funded through the Arts Council England only Artists based in England are eligible to apply. The showcasing is for Artists and Songwriters with two levels of funding:

Artist Funding:

We have 3 x £5000 grants for artists to showcase on the Thursday evening of the LA Event. Artists who wish to apply need to complete and submit the following application form – HERE- The deadline for applications is 30 April 2017. Successful Applicants will be notified shortly afterwards. As this is funded through the Arts Council England only Artists based in England are eligible to apply.

Song Writers Funding:

We have 8 x £750 grants for songwriters/producers to attend the Sync song writing camp on 14 – 17th June 2017. Please note this grant is to only be used for costs associated with the Sync song writing camp only - it is not to be used for participants to attend the mission itself (although they are fine to apply to come on the mission separately). Song writers/Producers who wish to apply need to complete and submit the following application form - HERE - The deadline for applications is 30 April 2017. Successful Applicants will be notified shortly afterwards. As this is funded through the Arts Council England only Artists based in England are eligible to apply.

About BPI (British Phonographic Industry) – Promoting British Music
The BPI is the record labels’ association that promotes British music and champions the UK’s recorded music sector, including through its content protection work, international trade missions, industry events, research, and management of the Music Exports Growth Scheme. Its membership is made up of over 380 independent labels and the UK’s three ‘major’ companies – Sony Music Entertainment UK, Universal Music UK and Warner Music UK. Collectively the BPI’s members broadly account for over 80 per cent of domestic music consumption and one in six of all the artist albums sold around the world.

About MPA - Safeguarding & Promoting British Music -
The Music Publishers Association (MPA) is the trade association for music publishers in the UK, with over 260 members, representing around 4,000 catalogues, covering every genre of music. These include all of the UK’s major music publishers as well as independent pop publishers, library music publishers and printed music publishers.

The MPA exists to:
•Safeguard and promote the interests of music publishers and the writers signed to them.
•Represent these interests to government, the music industry, the media and the public.
•Provide publishers with a forum, a collective voice and a wide range of benefits, services and training courses.
•Promote an understanding of the value of music and the importance of copyright.
•Provide information and guidance to members of the public.

About DIT
The UK’s Department for International Trade (DIT) has overall responsibility for promoting UK trade across the world and attracting foreign investment to our economy. We are a specialised government body with responsibility for negotiating international trade policy, supporting business, as well as delivering an outward-looking trade diplomacy strategy.

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